Advert - The Vines

This advert has a lot of vines surrounding the band name, this is showing a visual representation of the name and also backing up the album cover as the image seems to be taken from the front cover so people can make the link and the band will gain recognition. They have used the same fonts, this again shows continuity.

The record label advertises the label, this is so that if the consumer likes this band, they are likely to enjoy similar music on the record label, so this promotes themselves as well as the band.

It shows essential information e.g. when the album is out. The colour green is predominant throughout the whole advert, this reflects the name and represents the band as being fresh, new and organic. The white background helps the images to stand out.

They have tried to appeal to the audience by including "the hit singles" in the advert, showing that its popular, usually people think that if its a popular song then they are likely to like it as well. They have included a variety of ways to listen to it, on CD and by downloading.

The angle of the advert makes it eye catching, reflecting the shape of vines unlike the normal flat view which people are evolving to ignore. Most of the images are quite smooth and flowing, the only linear things are the writing so that people can read it clearly and always it helps it stand out. The advert is very simple, at first glance people gain the essential information that the artist wants to present.