Decision of Audience Perception

The music video is going to be made up of two parts; the young singer and the older actors narrative. The two sections will have to be linked, to do this the original idea was to have physical illustration of the artists lyrics so that when the singer sings about a certain object the actor would be seen doing the act.

However, this is very usual in a music video, I want to keep to most of the conventions of a music video but do something different which projects the "alternative" image that I want the artist to reflect. This is because the music is not completely mainstream and to keep the homegrown feel I would need to do something slightly different. This was also the reasoning behind using the young singer.

Solutions: I came up with a few solutions, they all generally pointed to one underlying theme - to have the actor represent an older version of the younger singer. This would work well but I did not want to make anything seem too obvious instead, I wanted to produce something which the viewer questions and still keeps the mysterious edge to the video.

Decision: The final decision was to have the singer and actor wear similar clothing, this way the audience could distinguish a similarity between the two characters. There will also need to be an object which links the two characters to reinforce the link, this would be the rabbit teddy.

However, to contain a sense of "mystery" I did not want to make it too clear what the link was between the two characters, instead I wanted the audience to raise questions about the video and for their reaction to leave them wanting more.

There could be a few interpretations such as the actor being an older version of the young singer, the older actor being the same person as the young singer but in the future or that they are just different people. This I want to leave up to the audience to decide for themselves, this way the whole video edges away from the everyday music video that most people could produce.