Goodwins Theory
Andrew Goodwin consists...
Relationship between music and visuals
A particular music genre may have their own video style and icongraphy
There is demand for lots of close ups of the artist
The artist may develop their own star iconography (in and out of their videos) which becomes a part of overall image
There may be reference to voyeurism (treatment of women, also in terms of systems of looking)
There is likely to be inter-textual references either to other music videos or to films and TV texts.
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