50 "Curtis James Jackson III" Cent is an American rapper, actor, producer and entrepreneur. Better known for his music he is one of the richest hip hop artists and has founded his own record label "G-Unit". He has marketed his products in different ways and his albums represents developments in his career.
50 Cents target audience is majorly older teenage males to young adults, his website gives you the opportunity to listen to the music for free and view all of his discography. There is a news feed on the left hand side of the page which is being updated in real time, containing news and events which the artist is involved in. The latest music video is updated in the middle of the page, this keeps the audience up to date with the latest songs. Audiences can officially "Become a Fan" and register with the website and then share the website with others using Facebook, Twitter, Myspace, RSS feeds and other social networking sites. This is a very powerful tool which distributes 50 Cent to a mass audience, Fans can share with friends and friends of friends leading to a huge fanbase and world wide exposure.
Also there is an online store which enables fans to buy t-shirts, hats, keychains and now even an IPhone App. These tools have ensured 50 Cents success, he promotes his albums in songs so people will always know when new music is coming out. This has meant that he has become very successful and has engaged his fanbase to following his music, however it could be said that the influence his music has on the viewers is a negative affect, as swearing, violence and crime promotion is not something which many people will want other people to be influenced by.
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